Marketing

June 6, 2017 9:25 am
Imagine you’re thinking about building a house. Future homeowners often want to jump the gun and start picturing how their house will look when it’s finished, buying paint colors and wall hangings before they’ve even bought the land. Continue Reading …
May 22, 2017 3:10 pm
by CDK Global
It’s no secret that attracting and retaining Service customers is not an easy feat. Continue Reading …
May 4, 2017 3:32 pm
There’s so much going on in the search world, it’s hard to keep track of which update was released and how each one impacts your dealership. Continue Reading …
April 20, 2017 3:36 pm
Maybe you’ve heard the news: men and women are different (Shocker!). But the differences between men and women don’t end with their biology. Continue Reading …
April 14, 2017 10:38 am
by CDK Global
Consumers’ expectations are shifting. And in response, who your customers are and where they spend their time shifts as well. Continue Reading …
April 3, 2017 11:47 am
by CDK Global
With more and more shoppers starting their car search online, a cutting-edge website isn’t just good for your dealership – it IS the dealership. Continue Reading …
March 28, 2017 3:55 pm
In our final phase of the “Language of Closers” research, we looked at the words that engaged customers by shopper type. Continue Reading …
March 24, 2017 3:47 pm
Here’s the secret: understand them. Women have significant purchasing power when it comes to car buying (or really, buying in general). Continue Reading …
March 14, 2017 4:27 pm
As chronicled in the best-selling book and movie, Moneyball: The Art of Winning an Unfair Game, Billy Beane and his Oakland regime helped usher in a new era of player performance evaluation. Continue Reading …
February 24, 2017 4:41 pm
Millennials are projected to be the wealthiest demographic yet and are predicted to make up 40 percent of all new vehicle purchases within the next 10 years. Continue Reading …
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