Marketing

April 14, 2017 10:38 am
by CDK Global
Consumers’ expectations are shifting. And in response, who your customers are and where they spend their time shifts as well. Continue Reading …
April 3, 2017 11:47 am
by CDK Global
With more and more shoppers starting their car search online, a cutting-edge website isn’t just good for your dealership – it IS the dealership. Continue Reading …
March 28, 2017 3:55 pm
In our final phase of the “Language of Closers” research, we looked at the words that engaged customers by shopper type. Continue Reading …
March 24, 2017 3:47 pm
Here’s the secret: understand them. Women have significant purchasing power when it comes to car buying (or really, buying in general). Continue Reading …
March 14, 2017 4:27 pm
As chronicled in the best-selling book and movie, Moneyball: The Art of Winning an Unfair Game, Billy Beane and his Oakland regime helped usher in a new era of player performance evaluation. Continue Reading …
February 24, 2017 4:41 pm
Millennials are projected to be the wealthiest demographic yet and are predicted to make up 40 percent of all new vehicle purchases within the next 10 years. Continue Reading …
February 15, 2017 4:47 pm
As chronicled in the best-selling book and movie, Moneyball: The Art of Winning an Unfair Game, Billy Beane and his Oakland regime helped usher in a new era of player performance evaluation. Continue Reading …
February 15, 2017 3:36 pm
by CDK Global
With so many different channels, advertising hasn’t gotten any easier. Potential customers spend more and more time online. Continue Reading …
January 23, 2017 4:47 pm
Social media has proven to be one of the most effective ways for brands and companies to reach their desired audience. Continue Reading …
January 19, 2017 5:27 pm
by CDK Global
Shoppers aren’t what they used to be. They’re buying clothes from Instagrammers, getting recommendations from celebrities and Facebook friends and getting packages delivered in two hours. Continue Reading …
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