Look at Your Existing Customers to Optimize Used Car Inventory

Apr 30, 2013 | | 10781 |

Look at Your Existing Customers to Optimize Used Car Inventory

By Bruce Thompson
How much time do you spend at auction or online, researching the right inventory? Additionally, how often do you see sales managers harping on their sales reps to make yet another follow-up to yet another dead end lead?
 
It’s not that those are time-wasters, per se. But every day, your customers enter your Service department with great
used vehicles. Better still: many of those vehicles have positive equity in them. You just have to find them.
 
That’s where equity tools can play a particularly special role for your used car manager. Equity tools are designed to scan your DMS and CRM data, looking for cutomers whose previously-purchased vehicles are in positive equity situations.
 

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Authors: 
Bruce Thompson

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