Reaching for the Top -- How to master SERP (Search Engine Results Pages)
Google is constantly reviewing and evaluating the look and feel of their search engine to provide a better user experience, but this often results in changes that affect your business. Changes like featuring four display ads instead of three can impact how your business shows up in search queries. Combining paid search and SEO is the one-two punch that will keep your dealership top-of-mind and at the top of the search results.
So what's new this time?
A few months ago, Google made changes to their Search Engine Results Page (SERP) by eliminating results on the right column and adding a fourth result to some queries. It doesn’t seem significant, but it means less opportunity (and more competition) to get your brand in front of consumers as they browse the results page. Think about it: how often do you scroll down to see the sixth, sixtieth, six thousandth result of your search? You don’t. So what’s a dealer to do?
About the Author
Max Steckler is the Vice President of Products at CDK Global. He has a knack for identifying disruptive business opportunities and then -- with the great people around him -- successfully bringing them to market. A thought leader with extensive product leadership experience within the SaaS industry, he excels in guiding the creation, launch and growth of large, profitable products, business lines and strategic partnerships.