Hispanic Car Buyers Matter – Now More Than Ever Before

Sep 28, 2016 | | 4202 |

Hispanic Car Buyers Matter – Now More Than Ever Before

By Tess Karesky

 

If the buying power of the U.S. Hispanic population was ranked among worldwide economies, it would place 12th, just ahead of the 2015 GDP of Australia. At 1.38 trillion dollars, it’s a significant economic influence to wield, and it’s having an impact on the auto industry. In 2015, the biggest sales year the auto industry has ever seen, Hispanics alone accounted for 35 percent of new vehicle sales growth. To stay competitive in the market, it is absolutely essential to understand how to attract Hispanic car shoppers and meet their needs. Offering a quality customer experience is vital to winning any customer. Focusing specifically on the habits and preferences of Hispanic shoppers will not only help you reach them, but also put you ahead of the curve in meeting the needs of other customers.

 

Download the White Paper to learn more about the purchasing power of Hispanic shoppers – and how to reach them.

TESS KARESKY
Retail Insights
Tess Karesky works on the Retail Insights Team with CDK Global. Tess specializes in automotive audience segmentation. She has researched and written about the behavior and habits of luxury, Millennial, Hispanic and female shoppers in addition to other consumer groups. She’s a champion on the field as well as the office – she’s MVP of her kickball league!

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