With so many different channels, advertising hasn’t gotten any easier. Potential customers spend more and more time online. According to Pew Research, 73 percent of Americans go online on a daily basis. Social media channels, search engines and news outlets are just a few of the different places you can find your customers.
But with all of those options, how do you know where to spend your money? Figuring out where to place your media dollars shouldn’t be left to chance. With advanced targeting, attribution models and personalization technology, there’s no reason you can’t put your ads in front of the exact people you want to reach, on whatever channel they spend their time. Optimize your budget with technology like the “BOS” (Budget Optimization System), which automatically analyzes the success of media placements and adjusts media spend based on the success of these placements in real time.
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