Why CDK Global?

Next generation automotive retail solutions dedicated to dealer success.

We're in this for you, the automotive retailer.

CDK Global is dedicated to helping automotive dealers thrive in a world where customer needs, expectations and behaviors are changing continuously.

At our core, we are in business to:

  • Help you make money today by attracting more customers, reducing your inefficiencies, growing your bottom line and solving the pain points in each of your profit centers.
  • Make sure you remain relevant with tailored, innovative solutions designed to help you continue to play a central part in the sales process as customers shift their purchasing habits.
  • Provide personalization with advertising that works with our website to deliver targeted messages and personalized experiences that connect shoppers with your vehicles.
  • Develop and deliver simple, integrated solutions that drive customer satisfaction to improve dealer profitability and operational efficiency.
WE'RE CDK GLOBAL.

We're here to help you harness the power of your customer interactions and unleash your dealership — so you can sell more cars, retain more customers and increase profits.

OUR BUSINESS IS TO MAKE YOURS BETTER.

At CDK, we are evolving the automotive retailing experience to keep pace with your customers' changing attitudes and behaviors.

OUR FOCUS: IMPROVING THE CONTRIBUTION OF ALL YOUR PROFIT CENTERS TO LONG-TERM SUCCESS.

Improve your sales and marketing.

We help you find new customers online, engage them on your website and get them into new — or used — cars and trucks faster. We help you structure profitable deals seamlessly and manage, merchandise and price your inventory efficiently, all in one solution.

Optimize your fixed operations.

We streamline your processes to maximize capacity, productivity and efficiency, all to help you deliver a customer experience that exceeds expectations. Because loyal, long-term customers are the real key to your long-term success.

Leverage your F&I.

By providing each of your F&I managers with a consistent way to present every option to every customer every time, CDK increases per unit gross and improves deal compliance. In fact, dealers that use our F&I Menu Selling solution grow their F&I gross profit by $279 or more per deal while increasing deal compliance.

THIS IS CDK VALUE.

CDK delivers value by helping you get more sales and service business into your dealership, enhance the experience you provide customers and make you as efficient as possible.

We help you build your brand.

We work to build your brand through solutions that cover the gamut of functions, from inside your dealership to positioning you out in the marketplace.

We're focused on your success.

We measure our success by how well we contribute to yours. We focus on solutions that solve your pain points, address your issues and close your gaps. It's what we do.

Our solutions make you the hero with customers.

At CDK, we help you convert customers into repeat customers by helping you run your dealership better in ways that give them a great, highly personalized experience.

We're the data experts.

Data powers your ability to provide a rich customer experience. CDK is better than anyone else in the industry at connecting transactional data with the latest car shopping insights to create a powerful customer acquisition and retention tool. We know from experience that the smarter we make your data, the harder it works to make you more effective and profitable in everything you do.

WE ARE A ONE-STOP SHOP.

CDK offers the largest collection of integrated service offerings in the industry, including:

  • Dealer Management Systems to help you streamline and optimize your business.
  • Front-End Solutions focused on supporting more effective dealership marketing, a stronger sales process and more efficient F&I operations.
  • Fixed Ops Solutions that integrate proven products for retooling your Service lane and Parts department to improve contribution to efficiency and profitability.
  • Dealership-wide Services that free you to focus on sales and service. From network security solutions to integrated phone systems to document management to OEM integration, we can do it all.
  • Digital Marketing Solutions to help you attract the right customers, drive sales and retention and deliver a personalized, branded experience.

WHY CDK GLOBAL?

We help you connect through targeted advertising — driving shoppers to your website and your dealership.