Performance Incorporated and DrivingSales Team Up to Deliver Innovative Internet Marketing Performance 20-Groups

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Helping dealers accelerate down the road to Internet marketing success

CHANTILLY, VIRGINIA, May 20, 2013 — Performance Incorporated, a business unit of ADP Dealer Services, Inc. and a leading provider of Dealership Performance 20 Groups for automotive dealers, today announced their alliance with DrivingSales to launch Performance Groups for Dealership Internet Marketing activities. Dealers in these groups will discuss how technology is reshaping the way customers shop for vehicles and new ways to market to their target audiences.
Internet Marketing Performance Groups are forming in response to several key trends:
  • Internet marketing is constantly becoming more and more complex due to so many measureable parameters.
  • Acting on data to improve marketing performance is the top analytics objective of dealers for 2013, according to MarketingSherpa.
  • Dealers want to know which tactics increase results and improve overall satisfaction for both their customers and their audience as well as understand how their performance is measuring up against other dealers.
  • Innovative dealers want to learn from other innovative dealers which best practices maximize their own Internet marketing efforts.
These trends are causing dealers to search for new technology and dealer forums that will help them understand the metrics behind their online investments. Dealers want to see if their inventory marketing, lead marketing and most importantly, their websites are paying off. Group members will compare Internet marketing statistics against other members of the Internet Marketing Performance Groups to gain insight into their dealership’s strengths and weaknesses, learning how to improve in all areas.
“In response to these trends, Internet Marketing Performance Groups were built on the principles of opening up a whole new layer of visibility into a dealer’s operation,” said Jared Hamilton, CEO of DrivingSales. “Since DrivingSales collaborates with ADP, Cobalt and other industry leaders to provide the most current insights into dealer digital marketing performance, it is a natural progression to make this important data available to 20 group members who have a history of being on the forefront of such industry changes. We are very excited to work with Performance Incorporated to transform that insight into powerful financial composites that will be delivered to 20 groups across North America.”
Since most customers are online, the experts from DrivingSales can offer a wealth of information to help dealers refocus their strategies to maximize their current efforts.
“DrivingSales has an unmatched reputation in the dealer community for independence and business insight,” said Steve Larrimore, General Manager of Performance Incorporated. “We are pleased to team up with them to provide a new layer of operational insight for dealers.”
“When you utilize DrivingSales marketing performance insights along with Performance Incorporated’s robust financial composites and a 20 group format, our members will have the tools and the forum to help them overcome their weaknesses and maximize their opportunities and successes,” Steve continued.
The first Internet Marketing Performance Groups will begin in April, 2013. Here are some of the key agenda topics:
  • Maximizing website content and activity
  • Lead management
  • Reputation management
  • Mobile and micro sites
  • Chat
  • Lead sources
Search engine marketing and optimization
Most discussions are derived from a Moderator / Group composite review of the successes and opportunities. Group meetings will be delivered via on-site and online formats.
About ADP
ADP® (NASDAQ: ADP), with more than $10 billion in revenues and approximately 600,000 clients, is one of the world's largest providers of business outsourcing and human capital management solutions. Leveraging over 60 years of experience and a global footprint spanning more than 40 countries, ADP offers a wide range of human resourcepayrolltalent managementtax and benefits administration solutions from a single source, and helps clients comply with regulatory and legislative changes, such as the Affordable Care Act (ACA). ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, and heavy equipment dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company's Web site at
About DrivingSales
Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and performance improvement company that delivers unbiased, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales Data, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. DrivingSales University is a fully interactive online university that offers advanced profit-building strategies to automotive professionals through hundreds of classes taught by world-leading experts. DrivingSales Media connects dealers to peers and information through its global media assets, including, the world’s largest automotive social network; The Dealership Innovation Guide, an industry leading quarterly publication; DrivingSales Executive Summit, the top automotive conference for progressive dealers, and DrivingSalesTV, Web TV covering everything car-dealer related. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.
Media Contact
Michelle Benko
ADP Dealer Services, Inc.