CDK Global Unveils Dealer Data Management Solution at NADA 2015

Post Date: 
01-19-2015

HOFFMAN ESTATES, IL – January 19, 2015 – CDK Global, Inc. ("CDK Global" and “CDK”) (Nasdaq: CDK) announced it will preview its newest product for managing data integration and syndication at the National Automobile Dealer Association (NADA) Expo in San Francisco, North America’s largest automotive retail trade show. Designed to allow dealers more control and visibility of their data going to manufacturer and third-party vendors, Dealer Data Exchange (DDX) is the first comprehensive data integration application offered by a leading DMS provider. Dealers will have the opportunity to view a demo of DDX at the CDK booth, and those on the CDK Drive DMS will be invited to participate in a pilot program of the product.

“Dealers need to know who is collecting their data and where it’s going. They’ve also asked us to help them better understand data security regulations and safe handling practices,” said Howard Gardner, Vice President and General Manager, Data Strategy at CDK. “With high-profile security breaches becoming a routine occurrence, the potential risks of data sharing with third parties have risen to an uncomfortable level. This means they need visibility at all connection points, and that’s what we’re working toward with DDX. No other product on the market has that capability.” he added.

Dealers interested in the pilot program may sign up at the CDK booth at NADA, January 22-25 in the San Francisco Convention Center, or online at: http://www.cdkglobal.com/solutions/dealer-data-exchange-ddx. The limited pilot program will run until DDX is officially released in the spring of 2015. User feedback will aid in further developing the product’s features and capabilities to better serve the needs of dealers and address the challenges they face in managing their data.

Learn more about DDX

About CDK Global
With nearly $2 billion in revenues, CDK GlobalTM is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry and adjacencies. CDK Global provides solutions in more than 100 countries around the world, serving more than 26,000 retail locations and most automotive manufacturers. CDK Global's solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence. Visit cdkglobal.com.

Media Contact:
Michelle Benko
847.485.4389
michelle.benko@cdk.com