HOFFMAN ESTATES, Ill., – November 18, 2016 – CDK Global, advertising partner to over 4,700 car dealers, has been awarded Elite status by Bing in their recently announced Partner program. CDK now has access to training, marketing and technology benefits with the world’s second largest search engine, enhancing the level of expertise and service that CDK Global provides to dealer customers.
"Car dealers need to have a diverse digital advertising strategy that targets potential buyers through a variety of channels, especially paid search,” said Max Steckler, vice president at CDK Global. “This designation by Bing will benefit the dealers we support by giving them more opportunities to reach and connect with local car buyers. Bing and Microsoft are great partners to our company and we look forward to achieving more together."
CDK Global provides digital advertising and website solutions to the automotive retail industry throughout North America, including top-performing advertising campaigns optimized by its proprietary cross-channel Budget Optimization System.
About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK Global provides solutions to dealers in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK’s solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.