CDK Global and TradeRev Offer Dealers Unique Live Auction System

Post Date: 
06-29-2016

HOFFMAN ESTATES, Ill., – June 29, 2016 – CDK Used Lot Intelligence will now offer live auction capability for dealers as a part of a new relationship with TradeRev, a revolutionary mobile vehicle appraisal and auctioning system for dealers. The new integration will enable dealers to efficiently and effectively receive instant, live bids, at the point of vehicle appraisal. Additionally, dealers will have the ability to auction aged inventory from wherever they are from the palm of their hands.

“Dealers want the ability to have a seamless integration to a virtual auction platform during the appraisal,” said Scott Johnston, director of operations at CDK Global. “The integration through CDK Used Lot Intelligence gives dealers the flexibility to launch auctions quickly, and start receiving bids within minutes. It also provides the dealers with the ability to quickly and profitably move a trade-in or lease return through to auction.”

By bringing together two discrete workflows into an efficient process, CDK Used Lot Intelligence and TradeRev provides buyers with easy access to bids through a custom bidding network established by the dealer or via the open network even before the retail deal is done. All post sales auction services are provided through TradeRev’s partnership with ADESA, a business unit of KAR Auction Services.

“Since we launched in 2011, TradeRev has been changing the way dealers do business, and we are continuously innovating and looking for new and unique ways to improve our solution and better serve our customers,” said Mark Endras, CEO and Founder of TradeRev. “Integrating with CDK Used Lot Intelligence allows us to provide our customers with an even more powerful solution and we look forward to unlocking new opportunities with this integration.”

CDK is the only DMS provider to offer this integration through its Used Lot Intelligence solution. To learn more about the integration, visit http://www.cdkglobal.com/used-lot-intelligence.

About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on evolving the automotive retail experience, CDK Global provides solutions to dealers in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK’s solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit www.cdkglobal.com.

About TradeRev
TradeRev is a revolutionary vehicle appraisal and auctioning system that gives dealers and buyers the power to launch live, one-hour, dealer-to-dealer auctions from the palm of their hand, whenever and wherever they are. Available on iOS, Android and desktops, TradeRev brings unmatched convenience, accessibility and advantage to the retail and wholesale remarketing processes, including the ability to sell vehicles on-demand, and generate real-time, real-data pricing information. Through SMS, mobile and email alerts, buyers never miss an auction, and have access to fresh trades before they even reach traditional inventory channels. Backed by ADESA’s suite of back office services, as well as an innovative rating system, buyers and sellers alike can participate in real-time auctions with confidence and transparency. ADESA is a business unit of KAR Auction Services (NYSE: KAR). For more information, visit traderev.com.

Media Contact:
Kyle Donash
847.485.4335
Kyle.donash@cdk.com