CDK Global’s Jason Jewert to Present at Digital Dealer Conference

Post Date: 
04-16-2015

Digital Marketing Expert to Lead Discussion Focused on Customer Personalization


HOFFMAN ESTATES, IL – April 16, 2015 – CDK Global, Inc. ("CDK Global" and “CDK”) (Nasdaq: CDK) announced today that Jason Jewert, Performance Improvement Consultant at CDK Global, has been selected to share his digital marketing knowledge at the 18th Digital Dealer Conference & Exposition.

“The Digital Dealer Conference gives us a great opportunity to share our deep knowledge of the dynamic digital space,” said Scott Mathews, President of CDK Global Digital Marketing. “Jason has a rich history working in dealerships and developing marketing strategy, making him the perfect person to share insights and strengthen our partnership with our clients.”

Jewert will present “The New Keys to Closing Your Most Profitable Customers – Find and Focus on the Customers Who Make You the Most Money,” showing dealers how they can make real-time investments in their most profitable audiences and harness the power of personalization. His talk will give insight into how targeted marketing can combat compressed margins and put dealers back in control of the shopping experience.

The Digital Dealer Conference & Exposition will be held from April 21-23 in Tampa, Florida. It is just one of many thought leadership events that CDK will be participating in throughout 2015. After releasing over 140 innovations at NADA in January, they are very excited to be continuing its effort to educate the automotive retail industry and help dealerships move Faster ForwardTM.

For more information about Jewert’s presentation, watch this video or visit digitaldealerconference.com/speakers/.

About CDK Global

With nearly $2 billion in revenues, CDK Global™ is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry and adjacencies. CDK Global provides solutions in more than 100 countries around the world, serving more than 26,000 retail locations and most automotive manufacturers. CDK Global’s solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence. Visit cdkglobal.com.

 

Media Contact:
Michelle Benko
847.485.4389
michelle.benko@cdk.com