CDK and ARI to Offer Websites and DMS Integration for Powersports, Marine and RV Dealers

Post Date: 
06-16-2016
Increased insights and consumer-centric approach enables dealers to personalize customers’ experience

HOFFMAN ESTATES, Ill., – June 16, 2016 – Today, CDK Global announced an integration and reseller agreement with ARI Network Services, Inc. to begin providing dealers with websites and enhanced integrations with the DMS in the powersports, marine and RV markets. This new offering allows dealers to instantly post unit inventory as well as available parts and accessories to their website directly from their CDK Lightspeed system.

“The integration that dealers will have between their website and their Lightspeed system will be deeper and more advanced than we have ever developed,” said Kris Denos, vice president for CDK Global Recreation. “Dealers will have full access to the information syncing their website and their DMS, which will make website management easy. Combining the industry-leading Lightspeed DMS and the power of ARI’s website platform will give dealers unprecedented control over their brick-and-mortar and online presence.”

CDK and ARI plan to offer online shoppers a personalized experience based on what they own, their in-store purchases and their online search history. ARI is also developing expanded sales management tools for the dealership to drive more leads, and a service manager module that will make it easier for customers to facilitate service for their vehicles.

“Our vision is to help dealers capitalize on the intersection of online and in-store shopping,” said Roy W. Olivier, ARI President and CEO. “We are very excited to work with a partner like CDK to provide innovative technology tools never before seen in the industry. As we look to the future, our goal is to integrate online and in-store data in a way that allows dealers to market based on a consumer’s history, both online and in-store.”

Dealers can learn more about this new website solution by visiting www.arinet.com/lightspeed.

About CDK Global
With more than $2 billion in revenues, CDK Global is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry and adjacencies. CDK Global provides solutions in more than 100 countries around the world, serving more than 27,000 retail locations and most automotive manufacturers. CDK Global's solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence. Visit cdkglobal.com/recreation.

About ARI
ARI Network Services, Inc. (ARI) (NASDAQ: ARIS) offers an award-winning suite of SaaS, software tools, and marketing services to help dealers, equipment manufacturers and distributors in selected vertical markets Sell More Stuff!™ – online and in-store. Our innovative products are powered by a proprietary data repository of enriched original equipment and aftermarket electronic content spanning more than 17 million active part and accessory SKUs and 750,000 equipment models. Business is complicated, but we believe our customers’ technology tools don’t have to be. We remove the complexity of selling and servicing new and used vehicle inventory, parts, garments and accessories (PG&A) for customers in the automotive tire and wheel aftermarket, powersports, outdoor power equipment, marine, home medical equipment, recreational vehicles and appliance industries. More than 23,500 equipment dealers, 195 distributors and 3,360 brands worldwide leverage our web and eCatalog platforms to Sell More Stuff!™ For more information on ARI, visit investor.arinet.com.