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CDK Global, Inc. announced today that it has established with the National Association of Minority Automobile Dealers (NAMAD) a new scholarship program for ethnic minority high school students of dealership employees who demonstrate financial need and plan to pursue a college education.


CDK Global has launched CDK Next Gen websites, the latest evolution of CDK's website platform, culminating a two-year mobile-first development initiative to completely redesign CDK websites.


With 86% of consumers citing personalization as playing a role in their purchasing decision, today’s car buyers expect a shopping experience that’s tailored to their needs and wants.


In an effort to promote reading and learning skills in elementary school children, CDK Global has partnered with Walker Acura during NADA to support literacy and educational opportunities for at risk and under-served children in New Orleans.


CDK Global's Language of Closers research pinpoints the most powerful words to use by vehicle type