Tess Karesky

March 14, 2017 4:27 pm
As chronicled in the best-selling book and movie, Moneyball: The Art of Winning an Unfair Game, Billy Beane and his Oakland regime helped usher in a new era of player performance evaluation. Continue Reading …
December 13, 2016 4:10 pm
After weeks of researching which car they want to buy, a potential customer lands on your Vehicle Description Page (VDP). Don’t you wish there was a magic word to drive that customer to fill out the lead form on the side of the page Continue Reading …
October 11, 2016 12:06 pm
When it comes to selling cars, language is important. Recently, we’ve been studying what we call the “Language of Closers” and how certain terms, phrases and ways of speaking are more compelling to car buyers than others. Continue Reading …
September 28, 2016 5:18 pm
If the buying power of the U.S. Hispanic population was ranked among worldwide economies, it would place 12th, just ahead of the 2015 GDP of Australia. At 1.38 trillion dollars, it’s a significant economic influence to wield, and it’s having an impact on the auto industry. Continue Reading …
September 14, 2016 4:16 pm
Winning over Millennial shoppers isn’t an easy task, but our Millennial series will help position your dealership for success. This week, we’ll wrap up with arguably the most important aspect of car buying to Millennials: providing an experience. Continue Reading …
September 8, 2016 3:08 pm
Last week, we covered how prioritizing affordability can help you win over Millennials. Continue Reading …
August 31, 2016 9:00 am
The top reason Millennials say that they don’t own a car is the purchase and maintenance costs. All generations want less expensive, more fuel-efficient vehicles with affordable payment or lease options, but this is especially true of Millennials. Continue Reading …
August 24, 2016 4:41 pm
Millennials have been the topic du jour for so long that “du jour” isn’t really applicable any more. Continue Reading …
June 6, 2016 1:55 pm
Dealers know that a slow response to a lead is as good as losing the lead - the faster the response time, the more likely the shopper is to engage. What’s not so black and white is just what to say in that response. Continue Reading …
September 18, 2015 2:57 pm
by Tess Karesky, Market Research Analyst
Between 2012 and 2013, there was a deluge of articles fretting over the Millennial car buyer, or rather the lack thereof. Continue Reading …
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