Tess Karesky

August 17, 2017 1:24 pm
The national fascination with millennials is as strong as ever. Continue Reading …
August 16, 2017 9:59 am
“Millennials, millennials, millennials!” It seems like this generation has dominated news headlines more than any other. Continue Reading …
July 9, 2017 8:00 am
In an ideal world, we would know exactly the kind of experience customers want when they step onto a dealer’s lot. Customer reviews provide a valuable insight into understanding what people like and dislike about the dealership experience. Continue Reading …
July 7, 2017 3:00 pm
“As a woman purchasing a new car, you always worry that the salesperson won’t treat you or respect you as much as they would a man making the same purchase.” Continue Reading …
March 14, 2017 4:27 pm
As chronicled in the best-selling book and movie, Moneyball: The Art of Winning an Unfair Game, Billy Beane and his Oakland regime helped usher in a new era of player performance evaluation. Continue Reading …
December 13, 2016 4:10 pm
After weeks of researching which car they want to buy, a potential customer lands on your Vehicle Description Page (VDP). Don’t you wish there was a magic word to drive that customer to fill out the lead form on the side of the page Continue Reading …
October 11, 2016 12:06 pm
When it comes to selling cars, language is important. Recently, we’ve been studying what we call the “Language of Closers” and how certain terms, phrases and ways of speaking are more compelling to car buyers than others. Continue Reading …
September 28, 2016 5:18 pm
If the buying power of the U.S. Hispanic population was ranked among worldwide economies, it would place 12th, just ahead of the 2015 GDP of Australia. At 1.38 trillion dollars, it’s a significant economic influence to wield, and it’s having an impact on the auto industry. Continue Reading …
September 14, 2016 4:16 pm
Winning over Millennial shoppers isn’t an easy task, but our Millennial series will help position your dealership for success. This week, we’ll wrap up with arguably the most important aspect of car buying to Millennials: providing an experience. Continue Reading …
September 8, 2016 3:08 pm
Last week, we covered how prioritizing affordability can help you win over Millennials. Continue Reading …
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